What are wet wipes made from?

90% of all wipes are made from plastic. Making wet wipes one of the biggest contributors of plastic waste globally, being they are made from plastic and wrapped in plastic!

However, a huge 74% of customers are unaware that wet wipes contain plastic.

Does plastic get recycled?

87% of all plastic ever produced never get's recycled.

How do wet wipes biodegrade?

Wet wipes made from synthetic materials, such as polyester, will take up to 100 years to biodegrade.

How many wet wipes go to landfill in Australia?

Based on our calculations from comparing studies in the United Kingdom and Australia, our sustainability team estimates that 4.18 billion wet wipes end up in Australian landfill each year.

How big is the wet wipe market?

The global wipes industry is set to reach $30.18 billion USD by 2030.

Why are wet wipes ruining our sewerage systems?

Wet wipes, even "flushable ones" are causing huge blockages in our sewerage system, costing households and councils millions of dollars! It is estimated that 75% of sewer blockages in Sydney involve wet wipes.