When innovating the film's material, we needed the formula to be strong and clingy, unlike many other plant based wraps out there.
Plant based materials respond slightly differently than plastic. When we tested our film with a standard aluminum blade that you are likely familiar with, our new film didn't tear easily at all, but it performed brilliantly in every other way.
So, we explored different form factors for the blade. The one we landed on works brilliantly, but it is plastic. Not ideal.
Our research showed us that existing plastic free wraps on the market were not being used by a large proportion, because they don't compare to the performance of plastic. They tear when you don't want them to, and they don't stick.
Our mission is to make plastic free products a mainstream choice. We knew that to have a shot at this product going mainstream, we needed our wrap to work as well as the plastic ones.
So, we made the difficult decision to launch this product as is, with a small amount of recyclable plastic in the blade. We are now working on a new iteration of the blade that will be made from plant based materials that will be industrially compostable.
We didn't make this decision lightly, but we decided in the end that because even with this small plastic blade, the impact of our 100% plastic free film will have a net benefit to the environment if it means you're not using plastic wrap.