February 12, 2023

When we say ZERO we mean it.

When we say ZERO we mean it.


Our brand stands for ZERO.

Zero Plastic, 

Zero B*S*,

Zero Harm,

Zero Waste. 

The hard facts are that even with greater awareness of the harm created by plastic, industry is creating more single-use plastic globally every year. 

We can’t recycle our way out of this mess. 

We can’t clean the mess from the oceans.

We need to stop making single use plastic products completely. 

The world needs ZERO and when we say ZERO we mean it. 

The zero brand promise: 

1 / ZERO B*S*

We value radical transparency. No B** S**T here.

We promise to share what's in our products and to share what we know about their impact. We will share this information even if we get it wrong. We haven't yet, but we might, and we will own it. We also make a promise to call out the issues as we see them. To make a noise, to rattle the cage, and to keep going until we are no longer the outliers until all product companies take the climate crisis as seriously as we do. 


our products are made from and return to nature.

We promise to make products that are superior to the ones they are replacing in terms of waste and impact. Like for like, ours will create less waste. Our north star is ZERO plastic, but we also look at the lifecycle of each product to understand wher teh material is from through to how it degrades. The goal is to use only bio-based materials that compost at the end of life. All our products are industrially compostable, not all will be home compostable but we are working on it. From day one you will know that even if your ZERO product ends up in landfill, the degraded product will not create microplastics.


We replace plastic with bio based materials.

Traditional plastics made from fossil fuels don't break down for hundreds of years, as they do, they create to microplastics that can harm our oceans and marine life. 

ZERO products are a better alternative, as they are made from a mix of natural plant-based fibers like sustainably sourced wood pulp or hemp, and innovative bioplastics that are biodegradable and made from renewable sources. 

Most of the bioplastics used in our packaging are starch-based and don't contain petroleum or fossil fuels. We may use a small amount of PBAT (a petroleum-derived material) in our experimentation, but we won't release a product with PBAT unless we clearly disclose it on the packaging and product info. 

We are open to using a low blend of PBAT, but only in combination with biobased materials, not to replace the biodegradability of traditional plastic. We consider the overall impact of our products, including the NET carbon impact of bioplastics made from food waste, and strive to continuously improve our products.


We make our products to end the creation of microplastics.

We make our products to do no harm to humans or the planet.

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